Search Engine optimization or SEOs have been helping strategists to work keenly and keep up pace with the Google search algorithm updates. Increase in websites and businesses online have made it difficult for SEO tools to cope up with the trends. The trend is expecting something more. Lately, more businesses have been using social media in line with SEO tools. The algorithm facts focuses on making the websites more user friendly. Making social media and SEO tools work together towards laid goals is showing an upward and a positive trend.
Does Social Media contribute to Rank?
Google to a certain extent depends on twitter for new content. Thus, the number of tweets a website gets will be captured in the indexing process. Imbibing those indexing factors, a website can get into the organic search. According to a study conducted in 2015, by Moz.com, promotion of websites or your business on social media like Facebook shares, tweets, google plus can fetch you a better site ranking.
Link building, earlier, played a major role in search engine ranking. Even a low quality linking could have provided you a better ranking. But, today, the linking process has become more stringent than before and random or poor ranking isn’t accepted. Social media sites can be adopted for high quality linking that detours visitors to your website. Your website content shared on social media sites help to prioritize your website by ranking it according to the keywords. Google pays attention to the links and data provided in content on social websites and considers the profiles to be credible.
Social Media to influence google
Credibility is a major criterion for google. Being active on social media is one way of establishing that credibility. You need to give the content that has to be engaging and the one that reaches large number of people. This enables more customer engagement.
SEOs and Social Media are said to be working together as partners that leads to more customer engagement.