Our society has become mobile savvy by engaging with mobile devices for daily activities. Shopping for a grocery or putting a cheque to a bank required physical exertion. The tasks have been made very very simple with the invent of mobile applications. Download an app of your bank and you can carry out all transactions just at a click. We get restless without mobiles and internet.
More surprising is the stats that reveal that 49 per cent of people spend on smart phones and only 39 per cent of them spend on desktop. The stats are indicating a positive upward trend of mobile users making obvious of the fact that more customers access your brand through mobile web. A need for an app arises here. But, there are a few norms that need your attention before creating your mobile app.
A mobile app with a strategy
Firstly, have a mobile strategy crafted that is tied with the objectives of the company. It keeps you ahead of your business peers. The second is a mobile friendly version of the website or a mobile app that resists design flaws, pictures that download faster avoiding blurry visions and easy access of the website.
Companies that have succeeded in following the mobile strategy yardstick have been successful in interacting with the customers and making them access the brand journey with ease. Apart from the web experience, a company can also utilize GPS, camera, bar code and others to work on a more personalized web experience
Your accomplishments with the app
You mobile app has to compete with millions of other apps online. To achieve this, your app must be designed in align with your company’s business objectives.
Big players already own majority of the apps market share that focus on mobile devices. To win over such big heads is quite a difficult task. Instead of designing your own brand app, try concentrating on other aspects of promotion such as mobile payment coupons or partnering with an already established mobile app.
Apart from the above two factors, maintenance of the mobile app is also necessary. The mobile app must be in a format that can be updated easily.
Last but not the least, you need to check how effectively your app is working. The app must have been hit a record of 6000-7000 downloads. But after the download, the customers make use of it. Else, the app remains a dud. Frequently updating the app keeps the customers informed about your business and leads to more customer interaction.
Strategy does matter to your online website as it helps you to cope up with the changing trends and keep your company ahead of the peer business.