Stuck in the rain and not finding an auto rickshaw? Just book a cab/auto rickshaw online using your mobile or your laptop. Auto/ cab will be at your door step. Online cab/ auto services started in India few years back. But it has boomed over, leaving the local taxis and auto rickshaws’ profits disrupted. People started finding it more convenient to book an auto rickshaw or taxi online, rather than waiting on roads for the transport. Bargaining with the auto driver for the bill had been a headache. But with online auto and taxi facility the problem has been solved as the transportation bill will be charged as per pre-defined rules.
The above trend is not only in the transportation industry but other industries also seeing this trend. Small/ big provision stores are being replaced by online grocery stores, local laundry shops are being replaced by online laundry shops.
We can admit that there has been a transition in the revolution of almost all industries leaving the offline industries at risk. These technological disruptions will get even more rampant as more and more online services pick up.
To keep up with the pace of technological advancements, offline companies and startups can work on becoming online, that needs an digital strategy.
Digital Innovation Strategy
A digital innovation strategy is nothing but a strategy needed to place a company online keeping in mind the technological advancements and the customer needs. The strategy needs support from the right tools and a digital innovation that contributes to a successful digital strategy.
Apart from digital strategies supporting startups, strategies are also needed for combating the problems faced by already existing online companies through innovative process.
Companies that are more active in innovation survive and it acts as a shield to protect the company from getting affected profitably. A research pertaining to the customer insights and market trends act as raw materials for the innovative digital strategy.